How 1 Company--and Its Insanely Popular and Cheap Noodles--Transformed Nigeria

Inc.com - 01-11

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Combating poverty requires more than wells and schools and clinics. It requires entrepreneurs who spy opportunity where there are no apparent customers and respond with innovations that generate jobs and profits. In his new book, The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty (2019, Harper Business), Harvard Business School professor Clayton M. Christensen, with co-authors Efosa Ojomo and Karen Dillon, explains how the components of healthy economies--infrastructure, institutions, even cultural change--are "pulled in" by market-creating innovations. In this edited excerpt, the authors describe the impact of a humble new food.