Amazon introduces Moments marketing tool for mobile games and apps

VentureBeat - 02-14

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Amazon is launching Amazon Moments, a service that lets you reward customers in more than 100 countries on iOS, Android, FireOS, and other platforms. With Moments, you don’t need to rely on stale discount offers to drive retention and activity in apps. This new solution makes it easy to offer unique rewards to customers who complete high-value actions that matter the most, such as renewing a subscription. If this sounds a bit like the startup Kiip to you, then you’ll know that rewards for activities is not a new thing.