A brief guide to conversion optimization in e-commerce

theinnovationenterprise.com - 11-15

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While the credo "sell more, earn more" is essentially true, getting there is a different can of worms. Consider a brick-and-mortar retail outlet. The owner didn't just open the store and start selling. She probably put a lot of work into selecting the location, décor, and general feel. In the same way, there are things you can do to optimize your e-store and increase sales.