Advertisers Must Include Three R’s in Their Social Cause Spots - 02-21


One of the hottest promotional trends is for companies to show their support for significant social causes. While many firms do genuinely desire to make a difference, they also crave goodwill by association. If consumers appreciate a company’s stance on an issue, they might reward the firm with their business. After all, people want to do business with those with similar beliefs, so companies bank on that favor by investing in social cause spots.