Internet-connected gadgets help a man live his life 'like a Bosch'

Advertising Age - 01-11

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Bosch, the German engineering and electronics firm, unveiled a new tagline and campaign at CES--a pounding, musical anthem that showcases a world made easier by internet-connected appliances. A self-assured IoT aficionado, rocking bangs and a tight ‘stache, lives life “like a Bosch,” surrounded by gadgets that he controls remotely or that know what he wants when he wants it.