The Quest for the Next Great Hip-Hop Festival

The New Yorker - 07-10


At the moment, the Rolling Loud Festival reigns as the king of hip-hop festivals. The inaugural edition took place in 2015, at a warehouse in Miami’s Wynwood Art District, with performances by more than a hundred rappers, including Awful Records, Travis Scott, Curren$y, and the headliners Juicy J, A$AP Ferg, and ScHoolboy Q. At the time, it was an undeniable draw for fans interested in the prominent, ever-growing world of rap outside of the Billboard charts. It drew around six thousand people. (I was one of them.) By the following year, attendance more than doubled, to fifteen thousand. This year’s Miami edition, in May, topped out around two hundred thousand attendees, and was headlined by Migos, Travis Scott, and Kid Cudi.