Why Having a VIP Backer Like John Legend Can Boost Your Business

Norwalk Hour - 07-05

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I’m a big believer that every startup should bootstrap its fund-raising. Bootstrappinng forces you to be creative, and it allows you to stay lean and maintain control of your brand. When my husband Theo and I started my healthful flavored-water company hint in 2005, we self-financed and fund-raised from friends and family for the first two years.

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