Late last week we heard Secretary Azar telling us that any TV advertising for drug with a cost over $35 for a month’s supply will now have to post that cost in their advertising. Is this good? Depends on how you look at it, true transparency is great, however a posted cost is not true transparency. Each of us pays a different price for our medications, for some plans routine generic medications are $5, others $10 others Free. It all is based on your insurance plan. Some plans feel that the patient should be responsible for medication costs, this forces the patient to ask the doctor for the generic, where others are generous and the patient may ask the doctor for the newest medication even if the cost does not outweigh the benefit. The simple act of posting a price may confuse patients.