Walmart will set up VR-enhanced DreamWorks gift shops in parking lots

VentureBeat - 02-14

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Walmart’s cavernous stores apparently aren’t large enough to hold the Hidden World in DreamWorks’ latest How to Train Your Dragon film. Instead, the retailer announced today that it will use its parking lots to host free five-minute VR dragon-riding experiences — and the expected significant lines of people — in an effort to spur merchandise sales at matching gift shops.