Outdoor brands are speaking up for national parks during the government shutdown. It’s a good business move.

Vox - 01-14


On Friday, January 11, Columbia Sportswear, an outdoor apparel and accessories company based in Portland, Oregon, took out a full-page ad in several newspapers around the country to blast the partial government shutdown (now the longest in US history). The shutdown — which boils down to the fight over spending on a border wall, has affected people’s livelihoods and safety, as well as the nation’s bottom line. It’s also had a devastating effect on national parks.