E-cig company Juul is considering creating a digital health tool for smokers who want to quit

Business Insider - 04-17


Juul is the most popular e-cigarette in America and the company is partially owned by Altria, the tobacco giant behind Marlboro cigarettes. Juul is on a quest to show that its sleek devices can help adult smokers take up a healthier habit, despite pushback from regulators who are concerned about youth vaping.