Travis Scott and John Mayer Are Bringing Back the Merch Wars

GQ - 04-11

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For some time now, the merchandise offerings of musicians have pulled double duty as streetwear brands. It seemingly all started with Kanye West,back in 2013, withand his Wes Lang-designed “Yeezus Tour” merch. In the years to follow, we’d see high-profile merch collections from the likes of Justin Bieber, Drake, Post Malone—and West again on his Saint Pablo tour. John Mayer and Travis Scott are no strangers to advanced merch. Now, both Mayer and Scott have upped the ante, each teaming up with an under-the-radar Japanese brand for ultra-limited drops of new gear.