TODD SMITH: SXSW showcases brands, entertainment & politics

Mississippi Business Journal - 03-14


SXSW – now in its 33rd year – started as a small, local music festival, but has metamorphosed into one of the largest, most influential gatherings in the world. More than 400,000 people, celebrities and power brokers descended on the Texas capital, bringing an estimated $350 million to Central Texas.