Social media beyond entertainment

World Bank Blogs - 02-11

Social media has flourished with increasing digital connectivity. Internet users in the Philippines, Brazil, Mexico, Argentina and the United Arab Emirates spend more than 3 hours per day on social media. Global social media platforms such as YouTube and WhatsApp as well as local ones such as Mxit, an instant messaging application in South Africa, and Odnoklassniki, the Russian version of Facebook, are attracting people's attention. The social interaction aspect of those communication initiatives redefines how individuals, business and government engage with each other.