Scarlett Johansson in Tom Ford at an ‘Endgame’ screening: weird or hot? - 04-11


Marvel has got this promotional tour thing down to a science. Even though every one of their films makes hundreds of millions of dollars in a matter of days, Marvel doesn’t spend a ton of money on massive premieres around the world. They usually organize one huge premiere, maybe two, and then the rest of the tour consists of TV appearances for the actors or much smaller “screening events” with only a few of their stars.