Disney Makes Big Play to Stay in NFL’s TV-Football Game

Variety - 04-22

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Robin Roberts is moving this week from mornings on ABC to primetime. And while the shift is temporary, the business machinations behind it are likely to continue. Roberts, best known for her regular appearances on “Good Morning America,” will serve this Thursday as an important presence on one night of ABC’s multi-evening coverage of the NFL Draft, an annual highlight for pigskin fans that will also be broadcast on ABC’s sister, ESPN. Both networks are part of the Walt Disney Company, which looks to be making its best play for NFL football as discussions about broadcast rights for the sport are nearing a new round.