Cross Media Takes The High Ground, Launches Cannabis Media Division

mediapost.com - 04-20

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APRIL 20, 2019 -- New York-based independent media agency Crossmedia Inc. today announced a new unit, “XM Grows,” focusing on the burgeoning legal cannabis marketplace. The new unit is a collaboration with marketing consultancy Dirt Worldwide and data management firm Nacci, and will focus on leveraging data-driven, cross-channel communications planning with outcome-based media activation driven by best in class attribution solutions,” including direct-to-consumer marketing channels.