CBS Seeks Up to $1.5 Million for Ads in ‘The Big Bang Theory’ Series Finale (EXCLUSIVE)

Variety - 03-19

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CBS hopes to get a bigger bang out of the very last episode of “The Big Bang Theory.”. The network is seeking between $1.2 million and $1.5 million for a 30-second ad in the finale of the veteran series, according to two people familiar with negotiations between CBS and its advertisers. Those figures would represent a price approximately five to six times higher than the average cost to run an ad in the show this season. The last original episode in the series is slated for broadcast on May 16.