Dyson’s new $700 vacuum uses a screen to fight range anxiety

The Verge - 04-25

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Some people are always going to mock the idea of buying a Dyson cordless vacuum. When I told a friend of mine I’ve been testing out the company’s latest, top-tier V11 Torque Drive — and revealed its $700 price — she couldn’t contain her laughter and quickly said “I’ll stick with my $80 Bissell.” The Verge isn’t in the habit of reviewing vacuums, and I don’t expect that to change anytime soon. But if you’re in the market for a Dyson and opt to buy the most expensive V11, there’s something unique about it compared to all past models: it has an LCD screen. Maybe that’s why the company thought it made sense to send us one. I’m not going to be the one to sell you on a Dyson, but I do use plenty of screens. Does a vacuum cleaner really need one?